Our Story
Omni Product Brands was founded by Russell Berg and remains a family-owned business operated by Russell and his wife Jane.
The company was created with the ambition of building a long-term portfolio of product brands focused on practical product categories and strong customer relationships.
Russell has long believed in the importance of strong, locally owned businesses within New Zealand communities. Omni Product Brands reflects that belief through the development of independent product brands that serve real customer needs.
Today the business operates a growing portfolio of specialist brands serving consumers and small businesses across New Zealand.
Building Leading Brands
Our approach is to develop brands around niche product categories where customers value expertise, quality products, and dependable service.
By focusing each brand on a specific category, we can provide a better experience for customers while building long-term brand trust.
Our Approach
At its core, Omni Product Brands is a product-led business. We continuously explore new product ideas and niche categories where strong brands and focused customer experiences can create long-term value.
New brands are developed using structured product and category management frameworks designed to identify opportunities, test concepts, and bring successful ideas to market.
How We Operate
Omni Product Brands works closely with carefully selected suppliers and manufacturing partners to maintain consistent product quality while achieving competitive pricing.
Through locally held inventory and integrated logistics, our brands provide reliable nationwide delivery across New Zealand.
Operating primarily through direct-to-customer eCommerce enables simple digital experiences and responsive customer service for both consumer and SME customers.
New Zealand Owned & Operated
Omni Product Brands is a New Zealand-owned company. Since 2022 our brands have served customers across the country — from Invercargill in the south to Kaitaia in the north.
We work closely with carefully selected suppliers and manufacturing partners to maintain consistent product quality while achieving competitive pricing.
Through locally held inventory and integrated logistics, our brands provide reliable nationwide delivery across New Zealand.
Operating primarily through direct-to-customer eCommerce enables simple digital experiences and responsive customer service for both consumer and SME customers.
Looking Ahead
We continue to expand our portfolio by developing new niche product categories where strong brands and focused customer experiences can create long-term value.
Our ambition is to build a portfolio of specialist product brands serving both consumers and SMEs across New Zealand and beyond.